Strategic Social Media Marketing in Belfast, Northern Ireland
Social media marketing that connects and converts. We help brands grow on Instagram, TikTok, Facebook, YouTube & LinkedIn through content-led strategies, on-brand visuals, and insight-driven performance.

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Social Media Marketing in Belfast & Beyond
Content that works hard, looks great, and tells your story.
From planning and scheduling to reels, carousels, and community engagement — we provide full-service social media support that feels personal to your brand. Whether you're building brand awareness, promoting a destination, or growing a loyal audience, we turn ideas into impact across every platform.
Our Social Media Services
Strategy & Planning
- Content calendars tailored to your goal
- Defined content pillars for consistency
- Platform-specific planning & insights
- Quarterly or monthly strategy sessions
Content Creation
Branded graphics, carousels, memes
Short-form video: Reels, TikToks, Shorts
Captions, hashtags, and tone of voice matching
Management & Scheduling
End-to-end scheduling and publishing
Consistent, on-brand content delivery
Light community management and monitoring
Performance & Reporting
Monthly insights reports
Engagement and growth breakdowns
Ongoing recommendations for optimisation
Influencer & UGC Outreach
Micro-influencer identification & briefing
Campaign coordination & feedback loops
User-Generated Content sourcing and rights clearance
Training & Upskilling
Team workshops (remote or in-person)
Social media best practices
Custom playbooks and templates
Success Stories
Here’s a look at some of the latest campaigns, content, and collaborations we’ve delivered recently. From low-budget brilliance to full-scale video and influencer projects, our work speaks for itself.


How It Works
- Discovery Call – Learn your goals, tone, and audience
- Strategy & Setup – Create a tailored content plan
- Content Creation – We produce and schedule your monthly content
- Review & Refine – Performance-led optimisation
Ready to build a brand worth following?
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Simple, Flexible Packages
We offer flexible digital marketing packages built around strategy, storytelling, and results — tailored for brands in travel, hospitality, and lifestyle. Based in Belfast, we primarily work with clients across the UK and Ireland, but we’re proud to collaborate with ambitious brands anywhere in the world. Whether you need consistent social content, standout video, or influencer outreach, our three-tier packages make it easy to choose what’s right for your brand.

Social Media Marketing
Strategic, creative, and insight-driven — we manage your social presence so you don’t have to. From content calendars and branded visuals to full-scale posting and influencer campaigns, we help you connect with your audience and stay top of feed.
Why Work With Us?
We’re a creative team who take the time to understand your brand — what makes it tick, what your audience craves, and how to turn that into content that actually performs. With our roots dating back to 2014 and the establishment of EGM in 2019, we have a solid foundation in the digital media landscape. We have been serving social media content to over 1 million+ followers for years. We can use our specialist knowledge to grow your follower base organically; freeing up your time to do what you do best: run your business!
Experts
Deep experience in travel and hospitality marketing and strategy
Creativity
Content that balances creativity with clear performance goals
Personal
A personal, hands-on approach — no bloated agency fees
Flexible
We keep things flexible, collaborative, and results-focused
Our Network
As the proud owners of influential websites like Ireland Before You Die, Meanwhile in Ireland, and The World Bucket List, we understand the power of engaging social media platforms for business. We leverage our firsthand experience to craft you social media strategy and content with you target audience in mind


Ireland Before You Die
With over 1 million readers per month, Ireland Before You Die (IB4UD) is Ireland’s biggest travel website. Over 700,000 followers and counting!

Meanwhile in Ireland
One of Ireland’s most popular entertainment websites, specialising in satire and bizarre news. Over 1 million followers and counting!

We work with amazing brands
We have worked with a number of excellent brands across the UK and Ireland.




Committed to Community
We take pride in our membership and active participation in these organisations.




Latest Reviews on Google and Trustpilot
Check out our client reviews on Google and Trustpilot.




Let us help you!
If you need help with social media management and would like an experienced team to help, fill in the form below or email us at [email protected].