Emerald Green Media is delighted to announce that our festive collaboration with Bittles Bar has been shortlisted for not one, but two national accolades at the UK Content & PR Awards 2025.
Our Christmas campaign for the iconic Belfast bar has been recognised in the categories of Video Content Campaign of the Year and Best Low Budget Content Campaign of the Year.
Filmed in the heart of Belfast and created with community at its core, the Bittles Bar Christmas Advert 2024 struck a chord with viewers across the country.
The heartfelt video captured the spirit of local pubs and the joy of coming together, proving that meaningful storytelling doesn’t need a blockbuster budget to resonate.
The UK Content & PR Awards celebrate the best in content and PR across the UK, shining a spotlight on campaigns that push creative boundaries.
Judges were likely impressed by the originality, emotional impact, and audience engagement of our campaign, something that means even more knowing it came from a small team with big passion.
Our objective was simple: celebrate community and character while delivering something fresh.
With no paid promotion, we reached over 250,000 views across Instagram, Facebook, and YouTube, landed coverage in major outlets including The Irish News and Belfast Telegraph, and helped boost footfall at Bittles Bar during the busy Christmas period.
What started as a passion project quickly became one of the most talked-about festive ads in Northern Ireland.
The winners will be announced at a live ceremony on Tuesday 10 June 2025, hosted at the stunning London Hilton Bankside, located at 2-8 Great Suffolk Street, SE1 0UG. The evening kicks off with a drinks reception at 6:30pm, followed by dinner and the awards themselves.
Tickets are available to the public and include options for individual seats or group bundles. To join us for a night of celebration and creativity, you can book your tickets here.
We’re incredibly proud to represent Belfast and to see a local story make waves nationally. A huge thank you to the team at Bittles Bar and to everyone who watched, shared, and supported the ad. Your love for this little corner pub, and the story behind it, is what made it all possible.
Watch the ad again:
Emerald Green Media
Emerald Green Media is a Belfast-based company specialising in helping brands tell their story through video production and social media marketing. With over a decade of experience and nearly two million followers built through platforms like Ireland Before You Die and Meanwhile in Ireland, our work connects brands, tourism boards, and businesses with audiences in authentic, memorable ways.
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